When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue.
Luebke's Archie Comics No. 1 sold for over $30,000 when Dallas' Heritage Auction Galleries offered it Friday afternoon.
"Betty is it. Not Veronica," said Luebke, whose Richmond, Va., store has more than 1 million comics in stock. "This is serious."
Full story (Jamie Stengle/WTVJ-TV of Miami)
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